I don’t mind either of those songs. They obviously try to differentiate themselves by doing something 'different" from the rest and that’s understandable. Their target audience, realistically, isn’t going to encompass us all. I think the “cheesiness”/“cuteness” factor of 365daband overall lends well to its established audience of teen/young adolescent Vietnamese females. I’m not too familiar with Tăng Nhật Tuệ but the song and MV weren’t nearly as bad as most of the Vpop still out there that’s stuck in a perpetual 90s/early 2000s loop. The whole Tetris theme mixed in with a dash of sexiness was interesting. Was the singing the best? Hell no, but they’ve at least done well to differentiate themselves in a sea of otherwise quite out-of-date, last generation type of songs and MVs. Vietnam is still a frontier market though so I can’t really blame them all for not having the best MV productions.
A lot of artists are still aiming at a specific audience within the country. Still, I’ve noticed a fair amount of improvement over a short span of time with Vpop slowly seeping into nearby countries like Laos, Cambodia and Thailand. There are now several YouTube channels that react to Vpop, up from none just a year or two ago.