I don’t particularly agree with this sentiment. Going forward there will always be trade-offs but imitation is natural human behaviour. In fact, it’s what drives competition that ultimately leads to iterative innovations and just higher quality in general. I don’t know about you but I’d much rather #BABYBABY and C’mon over some godawful “insert generic 2000s Vpop song with sub-par vocals, snooze-fest beat and a cringe-worthy MV”. Just within the past several years you can see a huge improvement.
There is a general universal style across US/UK/EU pop and yet few people bat an eye, yet the moment another artist in another East Asian country does this and that they’re ultimately treated with contempt by a good portion of folks. At last I checked Koreans don’t have a monopoly on cute & colourful MVs or ones with hardcore synchronised dancing and a rap element in most.
Vietnamese music will always have its traditional songs in the one corner. Nothing will take away from the nhạc vàng or traditional vọng cổ or ca trù. The way I see it is that Vpop as it stands is still somewhat in its infancy but has already branched out quite a bit. There are songs I like to listen to of all different styles be it soul, country, pop or rap.
Also the whole notion of different countries necessarily needing to have distinct styles is sad as someone who believes strongly in #humansolidarity. It’s impossible for 200+ countries to each have a strongly distinct style. You can’t say this about many European countries let alone the rest of the world (hello Africa).
Music reflects the society of the time and the society that Vietnam has set up right now is one that is young, eager, enthusiastic and has embraced global influences. The Vpop scene at the moment merely projects that.